BlogBlog

These are some of the doubts that CIOs have, compared to the last two years there have been changes that perhaps for the IT industry have been real challenges. However, this has contributed to the evolution of technological digitization and the adoption of new ways of working. However, IT leaders have positive prospects for this year 2022.

Meanwhile, the partners maintain their optimism in the search for new potential clients by 2022. This follows that they will increase the offers (sales and marketing), which promote their business to new areas, mainly consulting services. Become aware of the Internet of Things, artificial intelligence, and other emerging technology opportunities.

Partners and IT leaders are optimistic and bet that 2022 will bring a return to growth and new strategic innovations.

In one study, 8 out of 10 companies claim that their company's prospects for 2022 are positive, there is synchronized optimism about it, with 80% of IT professionals feeling the same.

2022 is expected to be a year of recovery, acceleration and innovation. This is based on IT budgets, the initiatives that organizations have coordinated, and the skills that entrepreneurs plan to adopt.

For this 2022, the focus of the partners will not only be to hold on to existing customers, but they will focus on finding new customer segments in 2022. Which means an increase in sales and marketing efforts. Plus, it means they expect customers to resume their IT investments.

Next, we will present 10 trends that will help drive the IT industry, the workforce and give new business models in 2022:

1.The workplace.

Employees of some companies have not yet defined where they will perform their duties, since the definition of a workplace has changed forever.

Traditional office-based work has become remote, that is, full-time work at home. What brought with it advantages and disadvantages that companies will have to evaluate for the coming year.

However, an increase in IT personnel hiring is expected for this year.

2. Business agenda.

Executives and managers also discovered that they could be effective in meeting with their clients via video conferencing and have now changed their minds thinking that business travel might not be that essential either, putting aside their previous way of negotiating.

3. Data management.

This drives and accelerates the analytics revolution, as trades will run differently thanks to data analytics.

The companies that have a solid database will be the ones that will take the reins of your journey. But only that will be possible if they can understand the basic concepts of the data; This would imply "what data do they have" collection, storage and security, in addition to the goals they hope to achieve through its use.

4. Technology budgets.

IT budgets are undoubtedly experiencing modest but prudent growth: while technology opportunities go beyond hardware installations and software licenses, depending on how organizations integrate technology into their long-term goals, a gigantic increase is imminent and obvious for the department of IT and for the budget of its investments.

5.Proactive cybersecurity.

It is the trend that has been on the rise the most and that by 2022 will take a big step, since it is now promoting a proactive approach to cybersecurity.

A significant part that organizations are noticing is that it takes internal resources or external partners to identify and correct pain points, driving proactive cybersecurity.

6.-Business cybersecurity.

This trend is set to continue, and co-companies are expected to duplicate cybersecurity to strike deals and instill trust and responsiveness in customers.

Ignoring this discipline puts a channel company at a disadvantage and detracts from the goals of consolidating and adding new customers for the future.

7.- Software development becomes more diverse and extensive.

It is a fact that this trend opens up to applications that continue to grow in number and complexity as companies take advantage of technology to increase growth and apply in the workforce, also for new business strategies that bring them closer to new customers and improve the productivity of your processes and systems.

Partners and IT leaders need to become more involved with the software and understand how it is used to drive business forward.

8.- IT Consulting.

The resale of products and services for the cloud market is becoming more and more noticeable for channel companies, which makes it less profitable and satisfactory, but it is necessary to evaluate business opportunities, transform or expand as experts in IT consulting.

Service providers may not be what the customer is looking for, but the go-to source for what the customer is buying.

Could they help customers figure out what to buy and what to do with that product or service? This is probably true, and especially in areas such as security, compliance, and IT integration.

For the aforementioned, Licensing Assurance can help you and support you in making decisions for your IT investments, always taking care of the interests of your company, saving you up to 30% of your software for hiring.

At Licensing Assurance, we have a team of certified specialists who with their knowledge can contribute to companies like yours with strategies and recommendations that optimize your software budget. With our advice we can help you feel the savings in your budget. We have solutions based on performance, therefore savings are GUARANTEED.

Organize your 2022 software licensing and renew only what your organization needs!

About us:

Licensing Assurance (LA) is the global software management consulting house that businesses can trust. Our main objective is to OPTIMIZE your software assets saving you up to 30% in your budget for your IT investments. Our service focuses on consulting (active advice + tools + methodology), commitment, reliability and a series of strategies that are consistent with the priorities and challenges of each of our success stories.

In (LA) we have a team of specialists around America, who help companies to manage their software assets efficiently, optimally and profitably, providing opportunities for savings and control of their software licensing; in addition to helping them comply with the legality of their software contracts, mitigate the risks of software audits and even cancel the same as the case may be. Likewise, we have solutions for data centers, helping you to guarantee profitability month by month, based on complete solutions adapted to each need.

Founded in 2014, since then we have supported and guided more than 5,000 companies in 46 countries, controlling and optimizing their software assets, saving them time and up to 30% of their IT investments, creating benefits in terms of contractual legality and compliance with your licensing. To learn more about LA, please visit http://www.licensingassurance.com and on LinkedIn as: https://www.linkedin.com/company/licensing-assurance

Written by: Wildalys Crespo
Collected material:
https://www.itreseller.es/distribucion/2021/11/para-8-de-cada-10-companias-de-canal-las-perspectivas-para-2022-son-positivas